The Internet is the ultimate source of human knowledge. Control just a sliver of information there, and you directly control what is said, thought and acted on everywhere.
What specific steps are you taking to command an online presence?
Part of the beauty of the Internet is that it’s an unfiltered medium where anyone can publish content. But in an age when Google alone is used over 300 billion times every day, you necessarily need to make sure that the leading search results linked to you or your organization are boosting your business, not hurting it.